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AI's Emerging Hand in Shaping India’s HR Landscape

 

 

1Sasha Jena ²K.M.Brindha
1²Student, Department of Business Administration
Vels Institute of Science, Technology & Advanced Studies, Chennai, Tamil Nadu.

 

Abstract
In India, the use of data has become crucial in the planning and operations of business organizations. The analytics is powering critical decision-making in marketing, sales, production, finance, and human resources. In strategic decisions for human resources, data analytics plays an important role in recruiting, selecting, growing and motivating employees. Artificial intelligence is an ideal intelligent machine that is a flexible rational agent that perceives its environment and takes actions that maximise its chance of success at some goal of the recruitment process. Artificial intelligence (AI) is used to group, analyse and represent the data in a form that is easily accessible and understood and can be acted upon by the human resource managers. The main purpose of this paper is to study the role of AI in the recruitment process. It also highlights the techniques used in the recruitment process. This being a conceptual paper, only secondary sources is used to gather the information. Various books, journals, articles and websites are used to gather the information related to this study. Also, various literatures are reviewed to understand the concept of AI in HRMsystems.

Keywords: Artificial Intelligence, Human Resource Management, HRIS, Recruitment and Performance, Time Management

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