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An Insight on Role of Criticism and Praise in building Consumer Trust in Digital/E-Market: A Balancing Act

An Insight on Role of Criticism and Praise in building Consumer Trust in Digital/E-Market:

A Balancing Act

Author 1 – Anusha S. Nadiger, Assistant Professor, Department of Management, Jain (Deemed-to-be University) - Center for Management Studies, Bangalore.

Author 2 – Shireen Raj - BBA student, Center for Management Studies, JAIN (Deemed-to-be University)

Author 3 – Stuti Arora - BBA student, Center for Management Studies, JAIN (Deemed-to-be University)

Author 4 – Danial Hamza - BBA student, Center for Management Studies, JAIN (Deemed-to-be University)

Author 5 – Tisha Gupta - BBA student, Center for Management Studies, JAIN (Deemed-to-be University)

Author 6 – Raj Mehta - BBA student, Center for Management Studies, JAIN (Deemed-to-be University)

ABSTRACT

This abstract discusses a research paper about how online reviews, both positive and negative, affect consumer trust in the digital market. In today's digital world, online reviews have a big impact on what consumers choose to buy. Positive reviews help build trust, but negative ones can provide useful information. The study looks into how consumers handle different types of reviews and how trust, credibility, and the ability to see balanced perspectives play a role. By understanding consumer psychology and online review dynamics, the research aims to show the complex relationship between criticism and praise. The goal is to help businesses figure out effective ways to build and keep consumer trust in the digital marketplace. The main idea is summed up in the title, "An Insight on the Role of Criticism and Praise in Building Consumer Trust in Digital/E-Market: A Balancing Act."

KEYWORDS

Review Dynamics, Trust Factors, Balancing Act, Digital Credibility, User Influence, Consumer Insights, Online Trust