International Scientific Journal of Engineering and Management

An International Scholarly || Multidisciplinary || Open Access || Indexing in all major Database & Metadata
ISSN: 2583-6129

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An Overview of Customer Relationship Management System

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An Overview of Customer Relationship Management System

Prafull Patidar[1], Lalit Patidar[2], Deepti Singh[3],Asst.Prof. Kuber Datt Gautam [4]

Department Of Computer Application, Medi-caps University, Indore

Abstract: The customer relationship management system provides all types of facilities. Firstly, users have to sign up for using crm facilities they have to fulfill their all details through the sign-up form these help to check the status of a user or customer related through the admin.Customer Relationship Management (CRM) has established itself as one of the fastest growing business management technology solutions in recent years, which makes it a key tool for companies that seek sustainable commercial success over time. The three CRM modules (sales, marketing, and services) are a definitive tool to obtain better business results through the customer-centred approach of modern marketing theories.

Keywords—  satisfaction,loyalty,profitability,and,customer retention.


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