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Analysis of Consumer Preference towards Organic Products

Authors:

By surbhi sahu

Student at Amity Business School,

Amity University Chhattisgarh

Abstract: Because health and environmental issues are rising, more and more individuals are switching to organic products. Organic foods are now closely connected with healthy living and the awareness of using sustainable methods, as they do not include chemicals or genetically modified components. This research explores the choices made by consumers toward organic products by using evidence and information collected from studies, research papers and survey results internationally. Consumer preference is mainly influenced by how aware people are of their health and many think that organic products are healthier, more wholesome and without chemicals. Environmental issues, like less pollution, saving biodiversity and supporting sustainable farming, are very important for younger and educated people when making decisions about organic products.

It also looks into social and economic factors that affect consumer decisions, observing that people’s income, education, age and gender are important in choosing organic products. More income and a higher education level mean that people are more likely to choose organic products which suggests they can afford them and are also more aware of their benefits. At the same time, there are complications that prevent more people from buying organic. They include organic products often being more expensive, not always being available and doubts about the true meaning of ‘organic’. When consumers trust a brand, they are likely to become loyal and may continue buying from it.

As well as looking at the factors that motivate and prevent people from buying organic, this paper also stresses that companies must use regional-specific marketing to please buyers from many backgrounds. This study explains that many aspects of health, ethics, finances and culture contribute to the way people prefer organic products. Thus, to sustain the growth of organic, people involved such as producers, marketers and policymakers need to try approaches that include education, lower costs, clear certifications and making it available for all.

The study allows us to better understand how consumer preferences are shaped and what can be done to increase the amount of organic goods sold and encourage green shopping around the world. It points out that connecting what is sold and what is marketed to new values and trends leads to a healthier population and a more sustainable way of growing food.