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Analysis of financial performance parameters of five FMCG companies by MCDM techniques

Debangshu Mukherjee 1, Dr.Somarata Chakraborty2,
1Business Administration, IQ City United World School of Business, Kolkata

2Business Administration, IQ City United World School of Business, Kolkata

Abstract: Social economic development was highly devastated due the pandemic situation of COVID 19. The bigger organizations are facing financial crisis that leads to financial distress. Many companies are suffering from financial losses due to lack of proper decision making which leads to unachievable organizational goal. Financial performance evaluation is crucial for decision- making in corporate finance, investment analysis, and risk assessment. Multi-Criteria Decision Making (MCDM) techniques help evaluate financial performance by considering multiple conflicting criteria. According to the past records no studies had been done to measure the financial performance based on Profitability ratio, Liquidity & solvency ratio management efficiency ratios and profit & Loss account ratios. Therefore, this paper aims at using Multi criteria decision making techniques mainly focussing on TOPSIS model in portfolio investment for analysing financial performance of five market leaders like ITC Ltd. Dabur, Godrej Ltd, Hindustan lever ltd and Colgate Palmolive. The companies with good financial performance were chosen for the study. This paper is significant since it will help to evaluate the financial performance of the well-known market leaders and rank their performance with the proposed model.

Key words: Multi criteria decision making, Liquidity Ratio, Solvency Ratio.