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ANALYSIS OF INDIAN CONSUMER’S PERCEPTION TOWARDS THE CHINESE ELECTRONIC MARKET”

SAMEEHA ANWAR

Student, BBA (Business Development), Amity University, AUUP

ABSTRACT
India and China are the two biggest developing nations, racing forward to become the first technological superpower in the world. There are two pivotal elements to win this race, the first being the technology itself, and the second depends mainly on the economic situation of both countries. Studying what the consumers think about this dependency on China matters significantly for India to become a self-reliant country. Various sources have been stating a decline in India’s imports from China; through this analysis, I will throw some light on this strategic decline. To further note down, there has also been a shift in the perception of Indian Consumers after the covid-19 lockdown. Today’s consumers are also very aware of the right ways of manufacturing the product and the origin of the same. This study analyses the factors that have affected this shift in the perception of Indian Consumers and the buying behavior of the told consumers regarding electronic products.

Keywords: developing nations, technological superpower, buying behaviour, electronic products.