Analysis of Warehouse Management System and Operational Efficiency in Quick Commerce with Reference to Zepto Super Store

Mr. VIGNESHRAJA T

 Student of II MBA, Department of Management Studies, Nehru Institute of Technology, Coimbatore, Tamil Nadu.

Email: tvigneshraja18122002@gmail.com

Ms. LAVANYA A

Assistant Professor, Department of Management Studies, Nehru Institute of Technology, Coimbatore, Tamil Nadu.

Email: a.lavanya0811@gmail.com

ABSTRACT:The study titled “Analysis of Warehouse Management System and Operational Efficiency in Quick Commerce with Reference to Zepto Super Store” examines the role of Warehouse Management Systems (WMS) in improving operational performance within the rapidly growing quick commerce sector. With increasing consumer demand for faster delivery, efficient warehouse operations have become essential for ensuring speed, accuracy, and reliability.This research focuses on Zepto Super Store’s dark store operations in Coimbatore District. A quantitative research approach was adopted, and primary data were collected from 310 respondents, including warehouse staff, delivery partners, and customers, using a structured questionnaire based on a five-point Likert scale. Statistical tools such as descriptive analysis, correlation, ANOVA, and Chi-square tests were used to analyse the data.The findings indicate that the implementation of WMS significantly enhances key operational parameters such as inventory accuracy, order processing speed, and last-mile delivery efficiency. The study also highlights the importance of technology integration, including automation and AI-based inventory tracking, in optimizing warehouse operations.In conclusion, the research establishes that effective use of Warehouse Management Systems plays a crucial role in improving operational efficiency and supporting the high-speed delivery model of quick commerce platforms like Zepto. The study provides valuable insights for improving warehouse performance and achieving better customer satisfaction.Keywords: Warehouse Management System, Operational Efficiency, Quick Commerce, Zepto Super Store, Dark Stores, Inventory Management, Last-Mile Delivery.