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ANALYZING THE IMPACT OF SOCIAL MEDIA ON BEHAVIOR OF YOUTH

Arjun Galgate, Dr.Akshay Kumar

Lovely Professional University,

 Jalandhar, Punjab

ABSTRACT

The proliferation of internet technology and the widespread use of social media platforms have resulted in a significant increase in the amount of digital media content consumed by young people. Recent scientific studies indicate that young adults spend over six hours a day engaging with social media content, with many studies highlighting its addictive nature. Consequently, the impact of social media on the behaviour of young people has become a topic of interest for researchers.

The aim of this study is to investigate the extent to which young people use social media platforms and how this affects their daily routines and behaviour. Specifically, we seek to understand the localized impact of these time- consuming platforms on the behaviour of young people.

To gather data, we employ a quantitative survey technique to collect data from university students. The findings of this study   will   provide   valuable   insights   into   the   intricate   relationship   between   social   media and youth behaviour..

Keywords: - Social Media, Consumption, Youth, Behaviour, Addiction.