ANALYZING THE IMPACT OF SOCIAL MEDIA ON BEHAVIOR OF YOUTH
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ANALYZING THE IMPACT OF SOCIAL MEDIA ON BEHAVIOR OF YOUTH
Arjun Galgate, Dr.Akshay Kumar
Lovely Professional University,
Jalandhar, Punjab
ABSTRACT
The proliferation of internet technology and the widespread use of social media platforms have resulted in a significant increase in the amount of digital media content consumed by young people. Recent scientific studies indicate that young adults spend over six hours a day engaging with social media content, with many studies highlighting its addictive nature. Consequently, the impact of social media on the behaviour of young people has become a topic of interest for researchers.
The aim of this study is to investigate the extent to which young people use social media platforms and how this affects their daily routines and behaviour. Specifically, we seek to understand the localized impact of these time- consuming platforms on the behaviour of young people.
To gather data, we employ a quantitative survey technique to collect data from university students. The findings of this study will provide valuable insights into the intricate relationship between social media and youth behaviour..
Keywords: - Social Media, Consumption, Youth, Behaviour, Addiction.
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