Assessing the Effectiveness of Digital Media Marketing on Real Ispat Performance
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Assessing the effectiveness of digital media marketing on Real Ispat performance
Ms. Sneha Dora, Student (MBA)
Dr. Gazala Yasmin Ashraf, Associate Professor, gyashraf@rpr.amity.edu
Amity Business School,
AMITY UNIVERSITY CHHATTISGARH
ABSTRACT
In today's digital age, the efficacy of digital media marketing channels in amplifying brand messaging and influencing consumer perceptions has become increasingly vital. This paper examines the digital marketing strategies employed by Real Ispat and their impact on brand visibility, customer engagement, and business performance. Using a case study approach, the study delves into the specific digital marketing initiatives implemented by Real Ispat across various channels, including social media, website optimization, and online advertising. It analyzes the effectiveness of these strategies in reaching the target audience, enhancing brand awareness, and driving customer acquisition and retention. The paper also evaluates key performance metrics and indicators to assess the overall impact of Real Ispat's digital marketing efforts on its business outcomes.
Keywords: Digital marketing, Real Ispat, social media, brand visibility, customer engagement, business performance
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