ASSESSMENT OF PUBLIC PERCEPTIONS AND SATISFACTION WITH ASHOK LEYLAND LIGHT COMMERCIAL VEHICLES (LCVs)

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ASSESSMENT OF PUBLIC PERCEPTIONS AND SATISFACTION WITH ASHOK LEYLAND LIGHT COMMERCIAL VEHICLES (LCVs)

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ASSESSMENT OF PUBLIC PERCEPTIONS AND SATISFACTION WITH ASHOK LEYLAND LIGHT COMMERCIAL VEHICLES (LCVs)

Rishitosh Kumar,

Student at Amity Business School, Amity University Chhattisgarh

Abstract

The Indian light commercial vehicle (LCV) market is dynamic and competitive, with Ashok Leyland emerging as a significant player, especially with its Dost and Bada Dost series. This research assesses public perception and customer satisfaction with Ashok Leyland's LCVs, identifying key factors that influence user experience. The study utilizes a mixed-method approach including survey responses, interviews, and secondary data analysis. Findings indicate that reliability, fuel efficiency, load capacity, and after-sales service are the key factors influencing satisfaction. Areas for improvement include parts availability and long-term maintenance support. This study provides actionable insights for Ashok Leyland and contributes to broader discussions on customer-centric innovation in the LCV segment.

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