Comparative Analysis of Employee Engagement and Retention Culture Between INFOSYS and TCS
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Comparative Analysis of Employee Engagement and Retention Culture Between INFOSYS and TCS
Author Name – Revathy Nair
Guide – Rishika Binani
ABSTRACT:In the context of rapid technological advancement and intensified global competition, employee engagement and retention have emerged as strategic imperatives within the Indian IT sector. Organizations increasingly recognize that human capital is not merely an operational resource but a critical driver of innovation, productivity, and long-term competitiveness. This study investigates the relationship between employee engagement and retention in two leading IT organizations through a comprehensive secondary data analysis. Data were sourced from academic journals, scholarly books, company reports, newspapers, and industry publications to ensure a broad and analytical understanding of the subject. Based on the findings, the study proposes the S.M.A.R.T. Workforce Model comprising Supportive Leadership,Meaningful Work, Autonomy and Alignment, Rewards and Recognition, and Talent Retention as a conceptual framework explaining the drivers of sustained employee engagement. The study concludes that sustainable organizational performance depends on the strategic alignment of human resource practices with employee expectations, thereby transforming human capital into a sustained competitive advantage in a dynamic and knowledge-driven economy.
Keywords:Employee Engagement, Retention Culture, Infosys and TCS, Organizational Culture, Attrition Rate.
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