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COMPARATIVE CONTENT ANALYSIS OF NEWS COVERAGE ON ENVIRONMENTAL ISSUES

(A STUDY OF TWO INDIAN NEWSPAPERS)

Supriya Rani¹ and Dr. Sumit Kumar Pandey²

¹Student (M.A. Journalism & Mass Communication), School Of Liberal and Creative Arts (Journalism and Mass Communication), Lovely Professional University, Phagwara, India

²Assistant Professor, School Of Liberal & Creative Arts (Journalism and Mass Communication), Lovely Professional University, Phagwara, Punjab

ABSTRACT:

New Delhi is the most polluted city in India. A/C to Air Quality Index, 2022 Data Out of top ten polluted cities, 7 are in India i.e. Delhi, Ghaziabad, Begusarai, Noida, Faridabad, Saharsa, Patna. Delhi is the capital of India and also a media hub. That's why Delhi has been mainly focused in this research. Our research focuses on exploring the role of print media in influencing the public towards environmental issues. This study is based on two Indian newspapers first is "The Times of India" in English language and second is "Dainik Bhaskar" in Hindi. We only took these two newspapers because they both have high circulation. The Times of India with the highest circulation of 2,880,144 and Dainik Jagran with 3,614,162 readers (This data is based on Audit Bureau of Circulation, 2019). Thus, the researcher has tried to make the sample representative. This research aims to find out the newspaper that published the maximum number of environment news items within a year; Also to find out the frequency of reporting environmental news even when there is no major disaster occurred; As well as to find out the total number of feature articles on Environment News published seasonally in both the newspaper within a year. In this research quantitative & Qualitative method (mixed method) has been used as well as three sampling techniques purposive, convenience and simple random sampling have been used. In the research, the contents of the newspapers of the first week of each month from January 2023 to December 2023 have been taken. In this way, about 2,016 news pages have been reviewed in this research to make the sample representative. Thus, an attempt has been made to make the research as representative as possible.

Keywords: Environmental issues, Newspaper, India, highest circulation, Delhi, awareness