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COMPARISON OF CONSUMER RESPONSE TO ONLINE & OFFLINE MARKETING

Ketan Krishna Madheshiya

BBA BA

ABSTRACT

Aim:-The reason for this study is to distinguish different promoting systems in both on the web and disconnected stages and their consequences for consumer loyalty and client obligation to the organization's item. We have endeavored to illuminate the impacts of incorporated promoting correspondence on both on the web and disconnected buys. We have tried to make the advantages and disadvantages of both online and offline marketing and sales, which can have a big impact on the company's profits, more clear.

Methodology:- The Data give in this research project are taken by secondary sources available at internet , news paper , research paper , etc.

Findings:- Finding have been done though assessment, that they will love to purchase from online shopping if only the price of the product is less than the market, but they feel risk of quality of product in Offline Shopping. To stay that the Online marketing is the Future.

Keywords:  Online Marketing, Offline Marketing