Consumer Behavior Branding: Impact of Social Media Influencers on Making Decision
- Version
- Download 9
- File Size 279.20 KB
- File Count 1
- Create Date 9 June 2025
- Last Updated 9 June 2025
Consumer Behavior Branding: Impact of Social Media Influencers on Making Decision
Authors:
Guide Name-Dr. Niranjan Deo Pathak, Assistant Professor, Amity Business School
Student Name-Aarya Tiwari, Enroll Number-A80306422227, BBA 6th B, Amity Business School
Abstract:
In the evolving landscape of digital marketing, influencer marketing has emerged as a powerful tool to drive brand engagement and improve sales performance. This paper explores the effectiveness of influencer marketing in enhancing brand sales, drawing on theoretical foundations, market data, case studies, and current trends. It investigates the psychological impact of influencers on consumer behavior, the types of influencers used, and how brands measure the return on investment (ROI) from such campaigns. Through an analytical approach, the paper highlights that when strategically implemented, influencer marketing can significantly boost brand awareness, customer trust, and ultimately, sales performance.
Download