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CONSUMER PERCEPTION ON STAND-UP COMEDY SHOWS

Author

Ms.R.Suruthi,

II M.COM (CS),

Department of Corporate Secretaryship,

PSG College of Arts and Science,

Coimbatore-641014.

e-mail:suruthirakkiyappan@gmail.com

Co-Author

Mr.Kamala Kannan S,

Assistant Professor,

Department of Corporate Secretaryship,

PSG College of Arts and Science,

Coimbatore-641014.

e-mail;kamalakannan@psgcas.ac.in

ABSTRACT: Stand-up comedy is a popular genre of entertainment with a far-reaching influence on attitude and engagement among audiences. This research studies consumer attitudes towards stand-up comedy performances, such as humor orientation, relevance of content, popularity of the performer, and audience engagement. The research collects data from rural and urban regions, placing major focus on respondents from Tamil Nadu's Coimbatore. Utilizing qualitative and quantitative analysis, the research studies consumer motivation, expectation, and levels of satisfaction with stand-up comedy performances. The research provides insight into how cultural background, social influence, and media exposure drive audience sentiment regarding stand-up comedy. The research also determines the influence of digital media on consumer attitudes and choice of live shows over online viewing. The study has the potential to guide comedians, event organizers, and media outlets in tailoring content for maximum audience engagement and satisfaction.

Key Words: Consumer perception, Stand-up comedy, Humour preferences, Audience engagement, Cultural influence, Digital media, Live performance