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Consumer Preferences: Airtel vs Reliance Jio

Authors:

HARJOT SINGH RAKHRAJ

Abstract: This report summarizes a comparative survey study of consumer preferences between Airtel and Reliance Jio in India. Based on 106 questionnaire responses, it assesses factors such as network signal strength, internet speed, pricing, customer service, and loyalty, and examines overall market leadership. The analysis finds that Jio leads market preference (≈43%) compared to Airtel (≈36%), driven mainly by low pricing and high internet speeds, while Airtel is credited for strong network coverage and service quality. Survey data show most users (61.3%) are satisfied with current pricing, but Jio’s entry has substantially shifted consumer choice (57.5% say Jio changed their preference). Despite Jio’s lead, Airtel retains a loyal segment. These findings align with industry data (Jio ~40.4% vs. Airtel ~33.5% market share) and highlight intense competition. Recommendations include strategic improvements in pricing and service quality. Limitations include the small, youth-skewed sample and regional focus.