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CONSUMER'S VIEW TOWARDS ONLINE SHOPPING

KARAN TIWARI
BACHELOR OF BUSINESS ADMINISTRATION

School of Business

ABSTRACT
The purpose of this paper is to identify consumer’s perception towards online shopping, their concern regarding online shopping and types of product they purchase. This study is conducted with objectives and interpretation is done on the data collected  to give effective solution for the findings. This is a qualitative and quantitative study to discover customer belief on online buying. The important objective of this paper is to recognise consumer perception toward online shopping. The primary data is being collected via questionnaire in shape of Google form. The information has been accrued from 63 respondent dwelling in Delhi NCR. Result of the analysis shows that price, product, quality, on-time delivery, payment option, product information, easy accessible are the main elements that impact the consumer belief to shop online.

Keywords- customer belief, mode of payment, online purchasing, perception.