Corporate Social Responsibility at Tata Consultancy Services: A Strategic Analysis of CSR Models and Practices
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Corporate Social Responsibility at Tata Consultancy Services: A Strategic Analysis of CSR Models and Practices
Anurag Sharma, Research Scholar, NICE School of Business Studies, Shobhit Institute of Engineering and Technology, Deemed to be University, Meerut
Dr. NehaYajurvedi, Associate Professor, NICE School of Business Studies, Shobhit Institute of Engineering and Technology, Deemed to be University, Meerut
ABSTRACT
This research paper explores the Corporate Social Responsibility (CSR) model and practices adopted by Tata Consultancy Services (TCS), one of India's leading IT service providers. Rooted in the Tata Group's philanthropic legacy, TCS integrates CSR as a strategic imperative, focusing on inclusive growth, sustainability, and community empowerment. The study analyzes TCS's multi-dimensional CSR framework, which includes long-term community partnerships, technology-driven solutions, and employee volunteerism. Central to its model is the "4Cs" engagement strategy Intellectual, Human, Technological, and Financial Capital—which enables impactful, scalable, and sustainable social interventions. TCS emphasizes education, health, sanitation, and economic upliftment, particularly for marginalized populations including youth and women. Its CSR efforts align with both national policies and the United Nations Sustainable Development Goals (UN SDGs). The research highlights how CSR at TCS transcends philanthropy, fostering inclusive development while enhancing corporate reputation and stakeholder trust.
Keywords: Corporate Social Responsibility, TCS, Inclusive Growth, Community Development, Sustainable Development Goals.
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