Customer Perception and Satisfaction Towards General Insurance

Jagpreet Singh Arora

Under the Guidance of Mr Tushar Ranjan Sahoo

Amity University, Chhattisgarh

Abstract

The objective of this study is to evaluate customer perception and satisfaction towards general insurance services, with a specific focus on Go Digit General Insurance in Raipur, Chhattisgarh. As insurance awareness grows in India, understanding how customers perceive these services becomes crucial. The research incorporates a survey of 100 respondents to analyze factors such as awareness, usage patterns, service satisfaction, and policy preferences. Findings indicate a general satisfaction among users, though awareness of policy terms and the quality of service delivery present areas for improvement. The study helps insurers refine their strategies and improve customer experience.