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Customer Satisfaction for Digital Banking Services of Indian Banks – A Study

Dr. Rajesh Jain, Associate Professor, IMS, SAGE University, Indore

Prof. Namita Borgaokar, Assistant Professor, IMS, SAGE University, Indore

Prof. Poonam Dashore, Assistant Professor, IMS, SAGE University, Indore

Abstract

The study that conducted to evaluate and examine the customer satisfaction with digital banking. The purpose of this study is also to observe and analyse the purpose of using digital banking, reason for choosing digital banking services. We collect data from primary data and secondary data collection method. For that we conduct questioner survey by using google form. We collect responds of 250 digital banking services user. The study includes digital banking services user of Vadodara city. For the analyse the data, we have presented by charts and used percentage method. This study aims to measure the satisfaction levels of users towards the digital services provided by the bank. The finding of study established that there is a strong positive relationship between consumer and digital banking. In some case the consumers are not satisfied with digital banking services.

Key words: Internet Banking, Electronic Banking, Digital Banking.