Determining the Reason Behind Spiraling Returns of a Larger Portion of Purchases Made on Myntra
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Determining the Reason Behind Spiraling Returns of a Larger Portion of Purchases Made on Myntra
Romika Yadav1, Mamta Bhardwaj2, Megha Gope3, Ananya Jakhmola4 1,3,4National Institute of Fashion Technology, Kangra 2Government college for Girls, Nacholi Faridabad
Abstract - E-commerce has grown in popularity as a means of consumer shopping over the past few years. As more and more people are turning to online shopping, e-commerce websites are experiencing spiralling returns. This research paper examines the reasons behind the spiralling returns on Myntra and the impact it has on both the retailers and the consumers. The study finds that the reasons behind spiralling returns include issues with sizing and fit, quality issues, and the ease of return policies. The impact on retailers includes increased costs associated with handling returns, loss of revenue, and reputational damage. The impact on consumers includes increased convenience and confidence in their purchases. This paper concludes with suggestions for how retailers can mitigate spiralling returns and improve the e-commerce experience for consumers.
Keywords:Myntra, Spiralling, Returns rate, Apparel, Retailers
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