• Version
• Download 26
• File Size 348.19 KB
• File Count 1
• Create Date 5 January 2026
• Last Updated 5 January 2026

Digital Branding for Eco-Friendly Hospitality in India

Dr. Kumar Bhaskar, Associate Professor, School of Hospitality & Tourism Management, AAFT University, Raipur, Chhattisgarh, India. Email: kumarbhaskar@aaft.edu.in

Ms. Nikita Yadav, Guest Faculty, Department of Hotel Management & Hospitality, Atal Bihari Vajpayee University, Bilaspur, Chhattisgarh, India. Email: nikitay338@gmail.com

Abstract

Digital branding represents a pivotal strategy for eco-friendly hospitality in India, empowering hotels to showcase sustainability initiatives and captivate environmentally conscious travelers. This qualitative study systematically synthesizes secondary data from academic journals, industry reports, and case studies spanning 2015-2025 to investigate how digital platforms bolster green imagery, customer loyalty, and competitive positioning, while confronting challenges such as green washing and infrastructural limitations. Principal findings underscore that authentic digital narratives, third-party certifications, and precision-targeted marketing generate substantial economic returns and environmental advancements, notwithstanding persistent issues like regional disparities in adoption. The research delineates an integrated conceptual framework and formulates policy imperatives to fortify sustainable branding practices across India's diverse hospitality landscape.

 Keywords: Digital branding, eco-friendly hospitality, sustainability, green certifications, social media marketing, green trust, Indian.