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Digital Engagement and Social Alienation:  A Critical Analysis of the Students of Lovely Professional University

Ravinder Kumar Thakur, M.A journalism & Mass communication, Lovely Professional University

Dr. Sumit Kumar Pandey, Assistant Professor, Lovely Professional University

Abstract

The relationship between digital engagement and social alienation among youth is a major concern in today's digital age. This study was conducted to study the impact of digital technology on the mental health and social bond of the students of Lovely Professional University. Research suggests that excessive digital engagement leads to feelings of loneliness and social isolation. The usage of social media has increased manifold in the last few years and different age groups have been engaged in its usage. One such pattern is private consumption of customized content. The social-media Algorithms and Artificial Intelligence supply more content of the same nature and reinforce the pre-existing understanding and induced a sense of alienation. The present study is an attempt to examine the impact of the social-media engagement of youth and their engagement in community-based activities. The Study Was qualitative in nature and purposive sampling method was applied to collect the samples and draw conclusions using frequency and percentage.

Keywords: Social-Media engagement, Youth, Community relations, Social-alienation