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Digital Marketing in India: A Strategic Review and Consumer-Centric Analysis

Sewant Kumar Sahu¹, Pragya Rani²

1. 1. Student (BCOM 6^th), Amity University Chhattisgarh

Email: sewants97@gmail.com

2. Corresponding Author: Assistant Professor (ABS), Amity University Chhattisgarh

Email: pbehra@.rpr.amity.edu

Abstract

The way businesses communicate with each other has been transformed by social media, especially in the business-to-business sector. This academic paper examines the best social media platforms that are relevant to B2B marketing strategies. The research examined how different factors, such as the platform's features, how users interact with it, who the audience is, and some examples of how it is used, affect the popularity of social media channels. These platforms enable businesses to increase their visibility, generate leads, and build professional connections. According to the study, to achieve good results in B2B marketing, it is necessary to use a method that is tailored to the specific platform and the goals of the organization.

Keywords:- B2B Marketing, LinkedIn, Social Media, Twitter, YouTube, Lead Generation, Digital Strategy