Digital Marketing Trends and Content Strategies in the Indian Automobile Industry: A Thematic Qualitative Analysis
- Version
- Download 20
- File Size 397.12 KB
- File Count 1
- Create Date 5 January 2026
- Last Updated 5 January 2026
Digital Marketing Trends and Content Strategies in the Indian Automobile Industry: A Thematic Qualitative Analysis
Dr.C.Sriram1
1Assistant Professor, School of Communication, Dr.G.R.Damodaran College of Science, Coimbatore, Tamil Nadu, India
Dr.A.Malarvizhi2
21Assistant Professor, School of Communication, Dr.G.R.Damodaran College of Science, Coimbatore, Tamil Nadu, India.
*Corresponding Author Email: sriram.c@grd.edu.in
ABSTRACT: The Indian automobile industry, one of the most dynamic sectors in the country, is currently undergoing a transformative phase propelled by the rise of digital marketing. This research paper explores the latest digital marketing trends in the Indian automotive sector with an emphasis on identifying the most effective content categories. Employing a qualitative thematic analysis, this study investigates digital marketing strategies adopted by leading automobile brands in India, focusing on content marketing, influencer marketing, and event marketing.
Keywords:
Digital Marketing, Content Marketing, Influencer Marketing, Event Marketing, Thematic Analysis.
Download