Digital Transformation in Talent Acquisition: A Study of E-Recruitment System at Automobile Sector, Nagpur

Rohit Rahulkar1, Prof. Tanvi V. Thakur 2

Student, Department of Business Management, SBJITMR, Nagpur1

Assistant professor, Department of Business Management, SBJITMR, Nagpur2

ABSTRACT

Digital transformation has markedly changed Human Resource Management (HRM), especially in the area of talent acquisition. Organizations are steadily more implementing e-recruitment systems to refine recruitment efficiency, embellish candidate experience, and reduce hiring costs. My study examines the impact of the e-recruitment system, which is implemented at Automobile sector, Nagpur. The findings indicate that digital recruitment tools such as Applicant Tracking Systems (ATS), AI-based screening, online assessments, video interviews, and digital onboarding have positively impacted recruitment efficiency and which increases candidate satisfaction. The research concludes that e-recruitment has become a strategic tool for talent acquisition and contributes significantly to organizational competitiveness.

Keywords: Human Resource Management Digital Transformation, Application Tracking System (ATS), Artificial Intelligence, E-Recruitment, Talent Acquisition.