Effectiveness of the Digital Onboarding Process in the GRO Digital Platform: An Empirical Study in the Indian Logistics Sector
Effectiveness of the Digital Onboarding Process in the GRO Digital Platform: An Empirical Study in the Indian Logistics Sector
Authors:
Dr. N. Venkateswaran1 Sasi Paul Raj S2
Department of Management Studies,
Panimalar Engineering College Affiliated to Anna University, Chennai — 600 123, Tamil Nadu, India
ABSTRACT
Digital onboarding has emerged as a transformative mechanism in modern human resource management, enabling organizations to integrate new employees efficiently through technology-driven platforms. This study evaluates the effectiveness of the digital onboarding process within the GRO Digital Platform—a logistics-focused fleet management solution developed as a joint venture between Ashok Leyland and Hinduja Leyland Finance. Using a descriptive research design with a convenience sample of 120 employees across five departments, data were collected through structured questionnaires and analyzed using non-parametric statistical tools including Spearman's Rank Correlation, the Kruskal-Wallis H-Test, and the Mann-Whitney U Test. The Shapiro-Wilk and Kolmogorov-Smirnov normality tests confirmed non-normal data distribution (p < 0.05), validating the use of these methods. Findings reveal that while 80% of respondents expressed satisfaction with onboarding completion time and 84.16% confirmed clear communication of compliance requirements, a significant proportion encountered technical challenges—notably slow processing (34.16%) and OTP/verification delays (30.83%). The majority of respondents (35.83%) considered the platform efficient, though neutral sentiments dominated assessments of user-friendliness and instruction clarity. Spearman's correlation indicated a statistically significant positive relationship between ease of onboarding and platform user-friendliness (r = 0.180, p = 0.049). These findings underscore the need for targeted improvements in platform performance, real-time technical support, and multilingual accessibility to enhance the overall onboarding experience.
Keywords: Digital Onboarding, GRO Digital Platform, Employee Integration, Logistics Industry, HR Technology, User Experience, Non-Parametric Analysis