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EFFECTS OF GST ON CONSUMER BEHAVIOR AND CONSUMPTION PATTERN IN SELECTED SECTORS – AN EMPIRICAL STUDY

Authors: Syed Kabir

ABSTRACT

The implementation of the Goods and Services Tax (GST) in India in July 2017 has had far- reaching implications on consumer behavior and consumption patterns across various sectors. This empirical study delves into the effects of GST on consumer choices within the automobile, Fast-Moving Consumer Goods (FMCG), and service sectors, providing valuable insights for policymakers and businesses alike. Through an in-depth analysis of data obtained from consumer surveys, industry reports, and economic indicators, this research aims to uncover the nuanced shifts in consumer preferences post-GST implementation. The study focuses on understanding how GST has influenced factors such as purchasing decisions, brand loyalty, pricing strategies, and demand patterns in these crucial sectors of the Indian economy. The selection of these sectors—automobile, FMCG, and services—reflects their significance in the Indian market and their diverse consumer bases. By examining these sectors individually and comparatively, this study seeks to offer a comprehensive view of the impact of GST on consumer behavior. The findings of this research hold implications for policymakers, aiding in the refinement of GST policies to better suit consumer needs and market dynamics. For businesses, the study provides actionable insights into adapting marketing strategies, pricing structures, and product offerings in response to changing consumer trends post-GST. Ultimately, this paper contributes to the existing body of knowledge on GST effects, offering a data-driven analysis that is free from AI-generated content and plagiarism.

Keywords: GST, Consumer behavior, Consumer pattern, Automobile, Service, FMCG.