Emotional Intelligence and Investment Decisions Making
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Emotional Intelligence and Investment Decisions Making
Kaushiki Agrahari1, Dr. Pradeep Asthana2
1Student, Amity Business School, Amity University, Raipur, Chhattisgarh, India
2Assistant Professor, Amity Business School, Amity University, Raipur, Chhattisgarh, India
ABSTRACT
This study examines how Emotional Intelligence (EI) impacts investment decision-making by blending insights from behavioral finance and emotional competence. Using a mixed-methods approach, it surveyed 150 investors and interviewed 10 market participants. Findings revealed that higher EI leads to more rational investment behavior, greater risk tolerance, and fewer biases like overconfidence and loss aversion. EI was found to predict 37% of the variance in investment decisions. The study recommends integrating EI training into financial education and emotion-aware tools in fintech platforms.
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