Enhancing Customer Satisfaction and Service Quality in the Solar Energy Sector: A Case Study of Alishan Solar Pvt Ltd.

Author’s name - Faizan khan

Co-author name - Dr. Kailash Kumar Sahu

Amity Business School, Amity University Chhattisgarh

Corresponding Email : faizan.khan2@s.amity.edu

Abstract

This study explores the critical factors influencing customer satisfaction and service quality in the solar energy industry, focusing on Alishan Solar Pvt Ltd. Through a mixed-methods approach involving quantitative surveys and qualitative interviews, the research identifies key determinants, including product quality, service delivery, and customer support. The study utilizes the SERVQUAL model to assess service quality dimensions and proposes actionable recommendations for enhancing customer experiences and fostering long-term loyalty.