Enhancing Operational Efficiency and Customer Relationship Management in Electric Vehicle Rental Services: A Case Study Analysis
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Enhancing Operational Efficiency and Customer Relationship Management in Electric Vehicle Rental Services: A Case Study Analysis
Sujal Gaddam, Dr. Kailash Kumar Sahu
- Sujal Gaddam, Final Year Student, Amity Business School,
Amity University Chhattisgarh, Raipur, India
- Kailash Kumar Sahu, Assistant Professor, Amity Business School,
Amity University Chhattisgarh, Raipur, India
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Abstract
The electric vehicle (EV) rental industry represents a critical component of sustainable urban mobility solutions. This research examines operational efficiency and customer relationship management (CRM) strategies within the EV rental sector through a mixed-methods case study of Maple Drive Pvt. Ltd. Key findings reveal that integrated CRM systems with real-time tracking capabilities significantly enhance customer satisfaction (r = 0.68 correlation coefficient) and operational transparency. Personalized marketing strategies achieve 20% higher response rates, while standardized operational procedures resolve service issues within 2 hours in 85% of cases. This study provides actionable insights for practitioners in the emerging EV rental market.
Keywords: Electric Vehicle Rental, Customer Relationship Management, Operational Efficiency, Sustainable Mobility, Fleet Management, Technology Integration
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