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Evolution of Shopping – Bricks and Mortars to Online Shopping

Baisakhi D

Assistant Professor

Center for Management Studies, Jain Deemed-to-be Universities

baisakhi_2015@cms.ac.in

Accamma CG

Assistant Professor

Center for Management Studies, Jain Deemed-to-be Universities

accamma_cg@cms.ac.in

Jai Girish kallianpur

Student

Centre for management studies, Jain deemed to be University

Jai Kumar Garg

Student

Centre for management studies, Jain deemed to be University

Kanishka Modi

Student

Centre for management studies, Jain deemed to be University

Abstract:

This study looks at how shopping has changed through time, from traditional brick and mortar establishments to the development of e-commerce. It investigates how customer behavior shifts and technical advancements have affected the retail sector. This study examines changes in customer preferences, purchasing habits, and the creation of new shopping platforms using primary and secondary data sources. Additionally, it looks at the difficulties and chances that the retail sector will face as it tries to adjust to an era of quick technological development. In general, this study sheds light on the future of shopping and its potential effects on businesses, shoppers, and the whole economy.

Design:

Online purchasing and e-commerce have increased over time. We carried out the study to comprehend the alterations and shifts in buying on numerous web platforms.