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EXAMINING THE IMPACT OF PRODUCT QUALITY ON CUSTOMER SATISFACTION, LOYALTY, AND REPEAT PURCHASE BEHAVIOR

                                                       *Dr. Monica Sainy, **Sakshi Joshi

ABSTARCT:

In today's highly competitive business environment, providing high-quality products is no longer a luxury but a necessity for organizations seeking to build strong customer relationships and to promote sustainable growth. This paper investigates the central role of product quality on customer satisfaction, loyalty, and repeat purchase behavior. By examining the impact of different aspects of product quality on these key indicators, this study aims to provide valuable insights for companies looking to improve customer relationships and achieve long-term success. The results of this study are expected to highlight the significant influence of product quality on customer satisfaction, loyalty, and repeat purchase behavior, factors such as performance, Reliability, durability and perceived quality appear to be key factors in these results.

Key Words: Product Quality, Customer Satisfaction, Loyalty, Repeat Purchase