Exploring The Growth Potential of Digital Shopping for Electronic Communication Products in NCR Delhi

Renu Jakhar, Research Scholar, NICE School of Business Studies, Shobhit Institute of Engineering & Technology, Deemed to be University, Meerut

Dr. Abhishek Kumar, Associate Professor, NICE School of Business Studies, Shobhit Institute of Engineering & Technology, Deemed to be University, Meerut

ABSTRACT

The study explores the growth potential of digital shopping for electronic communication products in the National Capital Region (NCR) of Delhi. Using a descriptive research design and stratified random sampling of 510 respondents, primary data were collected through a structured questionnaire rated on a Likert scale. The findings reveal a highly positive outlook for the future of digital shopping, with consumers confident about its sustained growth and minimal resistance to adoption. Key drivers include improved digital infrastructure, faster delivery services, and wider product variety, while challenges such as pricing concerns, value for money, and logistical feasibility persist. The results highlight vast untapped potential, offering opportunities for innovation, diversification, and service enhancement in the NCR digital marketplace.

Keywords: Digital Shopping, Consumer Attitudes, Electronic Communication Products, NCR Delhi, Growth Potential