Exploring Young Voters’ Awareness and Perceptions of the Political and Electoral System
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Exploring Young Voters' Awareness and Perceptions of the Political and Electoral System
Dr. S. S. RAMYA¹, PRAGATEES M , PRANESH M & RASHMIKA R S ²
¹Assistant Professor, Department of Commerce,
PSG College of Arts & Science, Coimbatore-14.
Email ID: ramya_s@psgcas.ac.in
ORCID ID: https://orcid.org/0000-0002-9547-1272
²Students of III B. Com (BPS), Department of Commerce (Business Process Services),
PSG College of Arts & Science, Coimbatore-14.
Abstract:This study investigates the level of political awareness, knowledge, and perceptions held by young voters —specifically college students in Coimbatore city, Tamil Nadu — regarding India's political and electoral system. With 150 respondents selected through convenience sampling, the research employs a structured questionnaire and four analytical tools: Simple Percentage Analysis, Weighted Average Score, Chi-Square Analysis, and ANOVA. Findings indicate that social media platforms are the dominant source of political information among youth, while national development remains the foremost motivator for political interest. Respondents demonstrate a moderate level of overall electoral awareness (mean score 1.58/2), with relatively stronger familiarity with local body elections thanparliamentary processes. Perception analysis reveals that young voters hold a moderately high and critical view of political leadership (mean score 4.19/5), acknowledging both desired leadership qualities and persistent systemic problems such as corruption, nepotism, and unfulfilled promises. Chi-Square tests confirm that demographic variables do not significantly affect awareness or perceptions, while ANOVA identifies significant variation in opinions concerning corruption, the VVPAT system, educational qualifications for leaders, online voting, and biometric verification. The study calls for stronger civic education programs, media literacy initiatives, and institutional reforms to bridge the gap between political exposure and informed democratic engagement among youth.
Keywords: Political Awareness, Electoral System, Youth Perception, Civic Engagement, Social Media,Democratic Participation
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