From Data To Decision: A Data Analytics Approach to Sales Optimization

Tushar Choudhary, Shivangi Valand
Student, Department of Computer Science & Engineering, Parul University, Vadodara, Gujarat, India
Assistant. Professor, Department of Computer Science & Engineering, Parul University, Vadodara, Gujarat,India

ABSTRACT: The increased demand for intelligent systems which turn raw data into actionable information is attributable to an exponential increase in organizational data. The first two components of a Business Intelligence (BI) framework created using Microsoft Power BI are to develop a system for preprocessing the data, then model it in a structured way (for example, within an OLAP cube) and finally use techniques for creating data visualizations to enhance the decision-making process. The framework will allow users to create dynamic dashboards that display key performance indicators for total sales, profit margins and contributions by region. The results of this research demonstrate that data visualization tools provide a straightforward method for visualizing complex data and facilitate improved strategic decision-making.
KEYWORDS: Business Intelligence, Power BI, Data Analytics, Sales Optimization, Dashboard, Decision Support System