FROM PASSION TO PROFIT: A STUDY ON EFFECTIVE MARKETING STRATEGIES ADOPTED BY HOMEPRENEURS

Authors:

G. Sowmiya, Dr. S. JEYALAKSHMI

ABSTRACT: Homepreneurs are people who operate businesses from their homes, typically establishing their business with aspirations of financial independence, achieving a work-life balance, and pursuing their passions. The study attempts to understand the marketing strategies that are utilized by these homepreneurs, discover the challenges that they face, and get insight into the factors that make these homepreneurs choose to use a particular marketing strategy. The study will also identify which strategies help them better grow their businesses.

Keywords: Homepreneurs, effective marketing strategies, marketing challenges.