From Rhetoric to Responsibility: Mitigating Greenwashing in Corporate Disclosure Practices

 Authors:

Dr. Alka Chaturvedi,

Associate Professor, Department of Commerce,

Kalindi College, University of Delhi

Ms.Vanshika,

Assistant Professor,

Kalindi College, University of Delhi

ABSTRACT:

Greenwashing is a thoughtful matter for the reliability of commercial eco-friendly statement. Through a developing number of corporations see-through eco-friendly act to happen interested party prospects, inquiries are being elevated about the detach concerning their green rhetoric and their actual eco-friendly impression. This research imagines greenwashing as a representative revelation plan that contains firms purposefully offering, over-claiming and/or ignoring environmental information to boost their legitimacy lacking taking any actual action to improve the situation. The paper assumes the views of legality and impress management models to discover the disconnects in conservation levels and pointers. The study creates outlines of simplifications of green obligations, careful error of adverse things, and inconsistent focus on slight enterprises over methodical study of company eco-friendly reports and act data made widely obtainable. The outcomes advise that viable reputation distresses and expose excellence difficulties stand-in chances for misleading conservation message. The study provides a distinguished way of recognising and battling greenwashing since it distinguishes representative rhetoric from the assessable conservational results. To conclude, the study highlights the need for better reporting values, verification systems, and answerability structures to improve transparency and build a more reliable corporate environmental reporting.

Keywords: Greenwashing; Corporate Environmental Disclosure; Legitimacy Theory; Impression Management; Environmental Reporting; Corporate Accountability.