Green Communication: Bridging Sustainability and Employee Engagement
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Green Communication: Bridging Sustainability and Employee Engagement
HARIPRIYA M, Student, Department of HRM, Stella Maris College, Chennai, India.
AISHWARYA B, Student, Department of HRM, Stella Maris College, Chennai, India.
S JULIET SILVIYA, Assistant professor, Department of HRM, Stella Maris College, Chennai, India.
ABSTRACT:
Green communication has emerged as a significant momentum in organizational practices turning green and ensuring more levels of employee engagement. Through the inclusion of green messages, work site sustainable practices, and transparent reporting of environmental action, organizations increase employees' feelings of belonging and purpose. The research examines the conceptual connection between green communication and employee engagement, supported by literature reviews and cases. The research has established that green communication enhances trust, motivation, and commitment and ultimately organizational performance.
Keywords: Green Communication, Employee Engagement, Sustainability, Organizational Commitment
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