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Historical Drama Shows and Indian Television: A Literature-Based Evaluation of Their Representation and Marketing Impact

Dr. Aparajita Modak

Vice Principal (Asst. Professor)

Swami Dhananjay Das Kathia Baba Mission College, Agartala

(Affiliated Under Tripura University)

Abstract: Indian television has a deep impact on Indian society. In fact, the programmes and drama shows have deep accessibility and influence on the belief system and cultural variants. Culture is a regulatory body for human life and their identities (Antanio Damasio). Culture is an inevitable part of any social structure and with the belief system of culture and the opinions related to it, any society actually able to function perfectly. Media always perform its function of entertainment with zeal and enthusiasm. A vast division of entertainment industry also understands that while delivering entertainment through cultural preferences of targeted group it connects them to the sender immediately, which results in TRP’s. This present paper is an analytical research through which researcher would investigate that how Television channels in India are actually restoring the cultural values or they are performing as catalyst of consumerism in culture. This present paper is a case study of historical Drama Shows which being on air in real time and to fulfill the need researcher would use qualitative content analysis as her research tool (Johnson;2001).

Keywords: TRP, Cultural belief, Socio- political scenario, Historical Shows, Television