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Hybrid Machine Learning Approaches for Enhanced Sentiment Analysis

Authors:

Dr. P. Sumalatha Assistant Professor

Dept. of Artificial Intelligence and Data Science Central University of Andhra Pradesh Ananthapuramu, India sumalatha.psl@gmail.com

Jogu Umamahesh

Dept. of Artificial Intelligence and Data Science Central University of Andhra Pradesh Ananthapuramu, India joguumamahesh@gmail.com

Abstract—This paper presents a hybrid sentiment analysis system that integrates lexicon-based, traditional machine learning, and deep learning techniques to classify textual data into positive, negative, or neutral sentiments. The system leverages Python-based libraries such as Scikit-learn, NLTK, and Transformers to pre- process text, extract features, and apply models in- cluding Support Vector Machine (SVM), Bidirectional Encoder Representations from Transformers (BERT), Linear Regression, and Valence Aware Dictionary and sEntiment Reasoner (VADER). The framework pro- cesses customer reviews from e-commerce platforms (Amazon, Flipkart) and social media (Instagram) using web scraping and provides actionable insights through sentiment summarization and visualizations (bar and pie charts). Experimental results demonstrate BERT’s superior performance with 92.3% accuracy, followed by SVM (85.6%), Linear Regression (81.2%), and VADER (76.8%). The system addresses challenges like sarcasm, class imbalance, and scalability, offering a scalable, user-friendly solution for real-world applications in e- commerce, social media analytics, and brand reputation management.

Index Terms—Sentiment Analysis, Machine Learning, Deep Learning, Natural Language Processing, BERT, SVM, VADER, Text Classification, Data Visualization.