• Version
• Download 23
• File Size 388.07 KB
• File Count 1
• Create Date 24 May 2025
• Last Updated 24 May 2025

Impact of AI-Powered Chatbots on Youth Purchasing Decisions in E-commerce

Authors:

Anushka Jain
MBA – IV ‘B’, Amity Business School
Amity University, Chhattisgarh, India

Dr. Monica Sainy (Co-author & Supervisor)
Head of Department
Amity Business School
Amity University, Chhattisgarh, India

Abstract: This paper looks into how chatbots that use artificial intelligence affect what teenagers decide to buy online. As more people now shop online, conversational AI is becoming much more important in how it helps shape what digital natives choose to buy. This study looks at how talking to a chatbot, making the shopping experience more personal, and making it easier to buy things online might change whether people make a purchase, feel more trusting, and are happier with the shopping service. Using primary data collected from an online survey with 122 people between the ages of 18 and 30, the study looks at simple statistics, relationship checks, and some common tests by using things like t-tests and multiple regression to see if each of its main ideas are true. Results show that people are more likely to make a purchase when they talk to chatbots, but trust and satisfaction get better when the chatbot is not too personal and customers feel comfortable with the technology. Findings help us understand how young people use online shopping and can give useful tips for making better, clear, and easy-to-use chatbots for selling products to youth through e-commerce.

Keywords: AI Chatbots, E-commerce, Youth Consumers, Purchase Intention, Personalization, Customer Satisfaction, Digital Trust