International Scientific Journal of Engineering and Management

An International Scholarly || Multidisciplinary || Open Access || Indexing in all major Database & Metadata
ISSN: 2583-6129

Impact Factor: 6.674

Impact of Artificial Intelligence on Marketing strategies with reference to MNCs

  • Version
  • Download 66
  • File Size 802.42 KB
  • File Count 1
  • Create Date 19 May 2024
  • Last Updated 19 May 2024

Impact of Artificial Intelligence on Marketing strategies with reference to MNCs

Babar Mushtaq

(Assistant Professor, ABIMS)

babarmushtaqkhan@gmail.com

+91-9897492325

 

Abstract:

Artificial intelligence (AI) is rapidly transforming the marketing landscape. This literature-based study explores the diverse applications of AI in marketing functions, drawing insights from academic journals, industry reports, and marketing publications. The study examines how AI personalizes marketing efforts through targeted advertising and content marketing, while also investigating its role in customer relationship management (CRM). It delves deeper into AI's influence on market research and marketing ROI (Return on Investment) optimization. By analyzing these applications, the study aims to provide a comprehensive understanding of how AI is shaping the future of marketing.

Keywords: Artificial intelligence (AI), machine learning, customer segmentation, targeted advertising, content personalization, CRM, market research, marketing ROI, chatbots, recommendation engines, customer churn prediction.


Download

Author's Blog

What is the difference between a Research Paper and a Review Paper?

A research paper and a review paper are both scholarly documents, but they serve different purposes and have different characteristics.research...
Read More
Author's Blog

What is DOI?

A Digital Object Identifier (DOI) is a unique alphanumeric string that is used to identify and provide a persistent link...
Read More
Author's Blog

What do you need to do during production of your Research Paper?

During the production of a research paper, the following steps need to be taken: conducting research, organizing and analyzing data,...
Read More
Author's Blog

What are the advantages of publishing a research paper?

Publishing a research paper can have many advantages for researchers, including: Career advancement, professional recognition, opportunities for collaboration, increased visibility,...
Read More
Author's Blog

Ways to Support your Academic Wellbeing which preparing the Research Paper/Article

To support your academic wellbeing while publishing a research paper, it's important to set realistic goals, manage your time effectively,...
Read More
Author's Blog

How to improve your Research Paper writing Skills?

Read extensively: One of the best ways to improve your research paper skills is to read extensively in your field...
Read More
Author's Blog

Is DOI compulsory to publish a research paper in a Journal?

DOI is not strictly required to publish a research paper, but it is highly recommended. Basically, the International Scientific Journal...
Read More
Author's Blog

In what ways does research paper give weight to career development?

Publishing a research paper can give weight to a researcher's career development in several ways, such as: establishing oneself as...
Read More
Author's Blog

How to develop a Research Paper from Scratch

Developing a research paper involves several steps including: choosing a topic, conducting background research, formulating a research question or hypothesis,...
Read More
Author's Blog

How Plagiarism report plays crucial role in Research Paper Publication?

Plagiarism is a major concern in the academic and research community, as it undermines the integrity of the research and...
Read More