Impact of Responsive Web Design on user Experience Across Multi-Device Platforms

Ayush Sharma, Gayathri Naidu
Student, Department of Computer Science & Engineering, Parul University, Vadodara, Gujarat, India

Assistant Professor, Department of Computer Science & Engineering, Parul University, Vadodara, Gujarat, India

ABSTRACT - Responsive Web Design (RWD) is a technique that allows web sites to adapt dynamically based on the device the user views them on; therefore, allowing for various devices having differing sizes and resolutions. This research study focuses on the effects of RWD and how users interact with the web via usability, accessibility, and interaction efficiency. The research methodology used is comparative research design in order to compare responsive websites with non-responsive websites. The results from this research demonstrate that users experienced an increase in ease of navigation, decrease in effort required to use the web site, and increase in level of engagement due to RWD. Therefore the conclusion of this paper is RWD is critical to today’s web development environment.