International Scientific Journal of Engineering and Management

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Impact Of Visual Content In LinkedIn Marketing Strategies

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  • Last Updated 19 May 2024

Impact Of Visual Content In LinkedIn Marketing Strategies

1.Priya Nayak Student, MBA

Amity Business School

Amity University Chhattisgarh

priyanayak312@gmail.com

2.Dr. Reshma Shrivastava

Associate Professor

Amity Business School

Amity University Chhattisgarh

rshrivastava1@gmail.com

 

Abstract

In today's digital world, professional networking sites like LinkedIn require novel approaches to catch attention and encourage interaction. This research looks at the effect of visual content on LinkedIn's marketing strategy. The study investigates how using visuals like photos, infographics, and videos affects important metrics including user engagement, brand recognition, and lead generation. It investigates how visual content satisfies the platform's algorithm, potentially enhancing organic reach and exposure. Furthermore, the study looks at the psychological elements of visual content consumption on LinkedIn. It investigates how images may improve information retention, elicit emotions, and promote brand storytelling to create a more compelling marketing message. The study intends to establish a link between the utilization of visual material and effective LinkedIn marketing outcomes by analyzing user behavior and content performance statistics. The findings might be useful for people and organizations looking to improve their LinkedIn presence and achieve marketing objectives.

 

Keywords: LinkedIn marketing strategies, Visual content impact, User Engagement, Brand awareness, Lead generation, Organic reach, Content performance data, psychological aspects, Information retention, Brand storytelling


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