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Impacts behind Electric Vehicle Sales (4wheeler) India

Authors:

Yashaswini P and Yashraj K S

Under the Guidance of Dr Parul Tandan

Dayananda Sagar Business School (DSBS)

Abstract: The global electric vehicle (EV) industry is undergoing rapid transformation, driven by governmental initiatives, shifting consumer preferences, and technological advancements. This study focuses on India, a country with ambitious EV adoption targets and a distinctive socio-economic landscape. Leveraging social media data, the research analyses Indian consumers' concerns towards EVs, providing crucial insights into market dynamics and factors influencing EV uptake. The narrative emphasizes the environmental benefits of electric cars, including reduced carbon emissions and eligibility for government subsidies. The convenience of home charging, lower electricity costs, and minimal maintenance expenses are highlighted as additional advantages. Addressing air pollution and global warming concerns, the study underscores the pivotal role of EVs in mitigating environmental impact. With governments globally indicating a shift away from traditional fuel-powered vehicles, this research positions electric cars as the future of transportation, advocating for their adoption to combat climate change and foster sustainable mobility.

Purpose: This research aims to investigate the factors influencing the acceptance and sales of electric vehicles (EVs) in Bangalore, India. With a growing emphasis on sustainable transportation, understanding the dynamics behind consumer preferences and market trends is crucial for stakeholders in the automotive industry, policymakers, and urban planners.

Findings: The research findings shed light on various factors influencing EV acceptance in Bangalore. Key drivers include.The findings aim to inform industry stakeholders, policymakers, and researchers on strategies to promote sustainable transportation in the context of rapidly evolving urban environments like Bangalore.

Research Limitations: The research findings shed light on various factors influencing EV acceptance and sales in Bangalore. Key drivers include environmental consciousness, financial incentives, charging infrastructure availability, and the overall perception of EVs. The research may not capture all possible factors affecting EV acceptance due to the inherent complexity of consumer behaviour.

Originality / Value: The findings aim to inform industry stakeholders, policymakers, and researchers on strategies to promote sustainable transportation in the context of rapidly evolving urban environments like Bangalore.

Keywords: EV acceptance, urban environments, sustainable transportation, charging infrastructure availability, lower electricity costs, fuel-powered vehicles.

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