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IMPLEMENTATION OF CUSTOMER RELATIONSHIP MANAGEMENT IN INSURANCE SECTOR

A.P.SURIYA

PG DEPARTMENT OF COMMERCE,

JAWAHARLAL NEHRU RAJKEEYA MAHAVIDYALAYA (JNRM),

PORT BLAIR,

ANDAMAN AND NICOBAR ISLANDS

ABSTRACT
Customer satisfaction is the appraisal of how the needs and response are jointly and delivered to excel customer expectations. It can only be achieved if the customer has a good relationship with the businessman. In today’s competitive business market, customer satisfaction is a vital performance exponent and basic differentiator of business strategies. Hence, the more is customer satisfaction; more is the business and the bond with customers. Customer loyalty is the important factor to remain in business with a particular business and buy the products regularly. This usually seems when a customer is very much satisfied with the supplier and revisits the place for business deals, or when he intends towards re-buying a product or brand by that supplier.

KEYWORDS

Customer Satisfaction, CRM, eCards, Insurance.