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Integrating Artisanal Clusters into Voluntary Carbon Markets: A Framework for Online Green Entrepreneurship

Ms. Mrunmayi Mangeshkar

Research Scholar, School of Design, Mody University, Rajasthan, India

Prof. (Dr.) Rajesh Dangoria
Professor, School of Design, Mody University, Rajasthan, India

Abstract
Green entrepreneurship has emerged as a key driver of sustainable market transformation, linking innovation, environmental stewardship, and social equity. Green entrepreneurship plays a vital role in enabling low-carbon growth by introducing innovative solutions that mitigate environmental impact while generating socio-economic value. The emergence of carbon markets provides a new economic mechanism to reward emission reduction activities, thereby creating sustainable market opportunities. This research explores how carbon finance mechanisms, including carbon credits, offset projects, and nature-based solutions, can support the growth of green enterprises.

The study examines the potential of decentralized community-led green entrepreneurship models like coir and bamboo to participate in carbon markets and contribute to sustainable market ecosystems using digital tools and online platforms. It aims to explore how rural fibre-based industries can leverage carbon finance mechanisms to achieve environmental sustainability while enhancing rural livelihoods. By investigating the research intersection of low-carbon innovation, community enterprise, and carbon monetization, this research positions Online Green Entrepreneurship as a transformative pathway for building in Sustainable Markets Ecosystem.

Keywords: Green Entrepreneurship, Sustainable Markets, Digital Tools, Online Platforms, Low-Carbon Innovation, Carbon Markets, Carbon Finance, Rural Livelihoods, Community Enterprise, Socio-Economic Value, Ecosystem.