Investment Behavior of Young Investors in the Stock Market

Kanak Garg

Department of Management Studies

Kanak.24gsob2150313@galgotiasuniversity.ac.in

Abstract:The participation of young investors in the stock market has increased significantly in recent years due to rising financial awareness, technological advancements, and easy access to digital investment platforms. Young individuals are increasingly exploring stock market investments as a means of wealth creation, financial independence, and long-term financial security. However, their investment decisions are often influenced by psychological, social, and technological factors.

This study examines the investment behavior of young investors aged 18-35 years and identifies the key factors influencing their investment decisions. The research is based on primary data collected from 57 respondents through a structured questionnaire and supported by secondary data from books, journals, research articles, and financial reports. The findings reveal that financial literacy, market trends, social media influence, risk perception, and technological accessibility significantly shape investment behavior. Stocks and mutual funds emerged as the most preferred investment avenues, while most respondents demonstrated moderate risk tolerance and a preference for long-term investment.

The study concludes that young investors are increasingly becoming active participants in financial markets. However, there remains a need for improved financial education and awareness to help them make informed and rational investment decisions. Future research should utilize larger and more diverse samples to enhance generalizability of findings.

Keywords: Young Investors, Stock Market, Financial Literacy, Investment Behavior, Risk Perception, Social Media, Behavioral Finance, Digital Investment Platforms.